{"id":21049,"date":"2022-07-01T13:16:40","date_gmt":"2022-07-01T11:16:40","guid":{"rendered":"https:\/\/www.monferratototaste.com\/about-us\/"},"modified":"2024-06-11T09:55:44","modified_gmt":"2024-06-11T07:55:44","slug":"about-us","status":"publish","type":"page","link":"https:\/\/www.monferratototaste.com\/en\/about-us\/","title":{"rendered":"About us"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"21049\" class=\"elementor elementor-21049 elementor-20154\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1e2a589 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1e2a589\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4caaa5b\" data-id=\"4caaa5b\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-629cc83 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"629cc83\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-07287f3\" data-id=\"07287f3\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2c6fe86 elementor-widget elementor-widget-agrarium_heading\" data-id=\"2c6fe86\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"agrarium_heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"agrarium-heading-widget\"><h2 class=\"agrarium-heading\"><span class=\"agrarium-subheading\">The project <\/span><span class=\"agrarium-heading-content\">Monferrato to Taste<\/span><\/h2><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b0ca393 elementor-widget elementor-widget-text-editor\" data-id=\"b0ca393\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Monferrato To Taste was born from the passion and knowledge of a territory, the Unesco Monferrato, an area of Piedmont rich in historical, cultural and artistic heritage and above all synonymous with food and wine excellence. Five women, travel agents from the province of Alessandria, friends and colleagues, have thus created a showcase of the excellence of Monferrato.<br><span style=\"letter-spacing: 0em;\">The boxes are journeys of taste that tell the story of Monferrato: they suggest emotions and invite you to personally discover the places, people and values of a unique and authentic land.<\/span><\/p>\n<p><span style=\"letter-spacing: 0em;\">Monferrato To Taste is not a mere virtual shop where you can find products of the highest quality, organic and attentive to sustainability: it is an extraordinary reality of small producers, farms and artisans who every day, in their excellence, transmit passion, respect for nature and traditions of unique places and identities. The experience offered to the consumers involves them in a food and wine journey that goes beyond the consumption itself and allows them to understand the culture, stories, traditions, anecdotes of the product they are purchasing, tasting and seeing.<br><\/span><span style=\"letter-spacing: 0em;\">This knowledge will lead them to seek new informations, share emotions and re-seek experiences during his travels.<br><\/span><span style=\"letter-spacing: 0em;\">The selection of companies takes place by directly visiting the production sites, documenting and telling what happens behind each individual product. Every research makes us discover the slow rhythm of the seasons, the wisdom of the elderly, our history.<br><\/span><span style=\"letter-spacing: 0em;\">To identify the portal and certify the uniqueness of the chosen products, a brand was created that could be synonymous with quality and representative abroad of Italian excellence in the food and wine sector.<\/span><span style=\"letter-spacing: 0em;\">The aim of the project therefore remains the valorization of the identity of the Monferrato, small local realities, guardians of traditional knowledge and flavours, but also protecting biodiversity and promoting respect for the territory: an invitation to rediscover our lands of origin with unique products made in an ethical and sustainable way.<br><\/span><span style=\"letter-spacing: 0em;\">And through their decades of professionalism in incoming tourism, their tour operator Monferrato Travel&nbsp;&nbsp; combines the marketing of products with the sale of tourist packages and the sale of sensory experiences linked to the world of food and wine, and the selection of unique experiences in the area in order to create in the travelers an emotional memory and a bond between them and this corner of Piedmont, which makes them feel more and more welcome as guests and not just as tourists.&nbsp;<\/span><\/p>\n<p><span style=\"letter-spacing: 0em;\">With the touristic itineraries created by Monferrato Travel, we try to enhance the precious food and wine heritage of Monferrato at an international level, intercepting tourism flows and starting a virtuous process of developing companies dedicated to food and wine excellence and hospitality services of incoming circuits.&nbsp;<\/span><\/p>\n<p><span style=\"letter-spacing: 0em;\">The excellences &#8211; not only agri-food &#8211; present throughout the entire territory are called to integrate with the tourist offer supported by the added value of the food and wine heritage, as an attractive tourist brand both on foreign markets and on the Italian market. The two brands are self-referential and the two food and wine &amp; tourism itineraries of Monferrato will integrate in support of the territorial development policies, promoted by public and private bodies and organisations.<br><\/span><span style=\"letter-spacing: 0em;\">Since 2022, Monferrato Travel has been part of the technical management staff of VIAE per Viaggiare, a tourism development project that integrates itineraries and experiential trips between Piedmont, Liguria and Lombardy.&nbsp; <a href=\"https:\/\/viaeperviaggiare.it\">https:\/\/www.viaeperviaggiare.it\/ <\/a><\/span><\/p>\n<p><span style=\"letter-spacing: 0em;\"><b><i>ROSANNA STIRONE<\/i><\/b>&nbsp; legal representative and responsible for communication and relations between institutions &#8211; incoming designer<br><\/span><span style=\"letter-spacing: 0em;\"><b><i>ROBERTA CATTARIN &nbsp;<\/i><\/b> marketing manager \u2013 technical director for Monferrato Travel and VIAE&nbsp; &#8211; incoming designer<br><\/span><span style=\"letter-spacing: 0em;\"><b><i>TIZIANA PASTORINO&nbsp;<\/i><\/b> commercial\/sales manager and contract manager \u2013 incoming designer<br><\/span><span style=\"letter-spacing: 0em;\"><i><b>LAURA D&#8217;ANNA<\/b><\/i>&nbsp; &nbsp;e-commerce after-sales manager \u2013 incoming designer<br><\/span><span style=\"letter-spacing: 0em;\"><i><b>CINZIA GASTALDI<\/b><\/i>&nbsp; commercial\/sales manager &nbsp; &#8211; logistics manager.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f6cc3fd elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f6cc3fd\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f96e755\" data-id=\"f96e755\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ea7d2f0 elementor-absolute scroll-motion-no elementor-widget elementor-widget-agrarium_vertical_text\" data-id=\"ea7d2f0\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"agrarium_vertical_text.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"vertical-text\">Monferrato to Taste<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4bf57d2 elementor-widget elementor-widget-agrarium_heading\" data-id=\"4bf57d2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"agrarium_heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"agrarium-heading-widget\"><h2 class=\"agrarium-heading\"><span class=\"agrarium-heading-content\"><span style=\"color: #eece38\">Monferrato <\/span><span style=\"color: #eeb383\"> <\/span> <span style=\"color: #638982\">Ambassadors<\/span><\/span><\/h2><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d4a1805 elementor-widget elementor-widget-agrarium_slogan\" data-id=\"d4a1805\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"agrarium_slogan.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"slogan\">Ambasciatrici  del Monferrato<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9455aac elementor-section-height-min-height elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-items-middle\" data-id=\"9455aac\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2c78822\" data-id=\"2c78822\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Monferrato To Taste was born from the passion and knowledge of a territory, the Unesco Monferrato, an area of Piedmont rich in historical, cultural and artistic heritage and above all synonymous with food and wine excellence. Five women, travel agents from&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"footnotes":""},"class_list":["post-21049","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/www.monferratototaste.com\/en\/wp-json\/wp\/v2\/pages\/21049","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.monferratototaste.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.monferratototaste.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.monferratototaste.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.monferratototaste.com\/en\/wp-json\/wp\/v2\/comments?post=21049"}],"version-history":[{"count":13,"href":"https:\/\/www.monferratototaste.com\/en\/wp-json\/wp\/v2\/pages\/21049\/revisions"}],"predecessor-version":[{"id":21324,"href":"https:\/\/www.monferratototaste.com\/en\/wp-json\/wp\/v2\/pages\/21049\/revisions\/21324"}],"wp:attachment":[{"href":"https:\/\/www.monferratototaste.com\/en\/wp-json\/wp\/v2\/media?parent=21049"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}